Graphic Design
Creative Artifact 1
Beauty Nightmare Boudoir
Beauty Nightmare Boudoir is the shadow-born expression of WildQueen. I built it in a time when I was living between versions of myself. One followed structure. The other needed fire. This was not about launching a photography brand. It was about reclaiming visibility. Beauty Nightmare became the space where softness could be sharp, and self-expression did not need any permission. It was created for those who have been made to feel too much, too loud, too anything; for those who demand to be seen on their own terms.
The visual system centers around transformation. The crow, a personal symbol of death and rebirth, pairs with the crescent moon to reflect both femininity and edge. The logo suite includes stacked and circular formats, paired with serif type that evokes timelessness and tension. The palette is built from depth—black, maroon, violet, and silver. Everything was designed to feel both reverent and unrelenting.
Beauty Nightmare Boudoir taught me how to build from identity, not industry. It’s a mirror and a mantra. A reminder that the most powerful design isn’t made for the masses. It’s made for the ones who move different.
Creative Artifact 2
DCO Energy Rebrand
This was one of the most layered brand evolutions I have worked on because it centered around trust and honoring an established corporate legacy. DCO Energy has a long-standing presence in the energy industry, and their visual identity had become outdated. My goal was not to replace it, but to evolve it.
The original design posed challenges in scalability, consistency, and reproduction. I rebuilt the mark using cleaner geometry and subtle movement to reflect both flow and structural integrity. Bold, modern typography paired with a refined color palette brought balance between technical precision and approachability. The final system was built for flexibility and clarity across print, digital, and large-format applications, with an entire new website.
This rebrand gave DCO a visual identity that aligned with the values of their long-term business goals.
It is clear, strong, and built to support continued growth.
Creative Artifact 3
GenRenew
GenRenew needed a cost-effective way to welcome new customers while leveling up their brand presence. I designed a custom packaging solution that served as a thank-you gift and a brand touchpoint: practical, clean, and easy to reproduce.
At the time, they did not have a full set of marketing materials. I built out a tri-fold brochure and a range of digital assets to give them a modern, consistent presence across platforms. The brochure was intentionally aligned with SunPower’s branding to support their partnership in the field and build trust during door-to-door outreach.
This system gave GenRenew the tools to communicate clearly and show up with confidence: online, in print, and in person.
What began as a simple welcome gift became a strategic brand touchpoint. GenRenew walked away with tools that felt intentional, modern, and made to connect.
Contact
Location
971 US Highway 202 N. Suite N,
Branchburg, New Jersey 08876